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How to measure your blog’s performance

By October 12, 2017 Photography No Comments

Measuring your blog’s performance might seem like either a statistical nightmare or an unnecessary complication, but really, if you want to ensure that your blog is reaching your intended audience the best way is to examine some metrics.

metrics

To establish if your blog is doing what you want it to, you first need to decide on what that is. What is the goal of your blog? When you’ve worked out that, you can use these exercises to help you define what you need to measure.

I want to share my work with the world

How I will know if I’m on my way:

  • Visibility in searches is improving
  • Visitors numbers are always increasing
  • Visitors come from all over the world
  • Subscriber numbers are increasing
  • Email newsletter signups are increasing
  • Blog posts are being shared on other blogs and social networks

What I need to measure:

  • Blog visibility (search rankings)
  • Visitor numbers
  • Countries where visitors are coming from
  • Subscriber numbers
  • Email sign ups
  • Numbers of retweets, reblogs, shared links, mentions on social networks
  • Number of comments

I want my blog to be one of the top blogs in its niche

How I will know if I’m on my way:

  • My blog is getting the attention of influencers in my niche
  • Other blogs are referencing my blog as an authority
  • My blog posts are being shared on other blogs and social networks
  • I am being approached by potential advertisers and guest contributors
  • The number and quality of comments is increasing

What I need to measure

  • Number of mentions by named influencers (need to identify who they are)
  • Quality of blogs and sites where blog is being referenced and of sites giving trackbacks
  • Frequency of approaches received by people interested in working with/for the blog
  • Number and quality of comments

I want my blog to form a significant income stream

How I will know if I’m on my way:

  • Blog visibility in searches constantly improving
  • Visitor numbers increasing significantly
  • Income from advertising is increasing
  • Sales from blog visitors increasing
  • Requests for paid reviews or paid links increasing

What I need to measure:

  • Blog visibility (search rankings)
  • Visitor numbers
  • Ad revenue
  • Quantity of traffic being passed from blog to site where sales take place
  • Sales resulting from blog referrals
  • Number/frequency of paid opportunities offered

Blogging for Creatives is Robin Houghton’s step-by-step guide to everything you need to know about how to design and profit from a beautiful blog that people will want to return to again and again. With advice on which blogging platform to choose, essential tools and accessories, and how to take your blog to the next level, whether you’re looking to create a platform for your creative trade, an inspirational journal, or a hub for people with similar tastes and interests, learn how to benefit from being part of the blogosphere in this accessible, non-techie book.

Blogging for Creatives by Robin HoughtonBlogging for Creatives
Robin Houghton

 
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