Lighting communicates the mood of the photograph to the viewer.
So before you light an image, consider your vision first.
You should think about the following:
What mood are you trying to convey? If you or your client is after a light, airy, and effortless vibe, you might opt for natural light. If your client is looking for a moody fashion image, you might go with a more shadowy look of a constant tungsten spot positioned off to one side to create a Rembrandt-look.
Where is your final image going to be used? If you are shooting a cover, you might check out past covers the magazine has run and find that in a lot of the images the lighting is glossy and bright. In that case you might consider using high-key lighting. If the final image is going to be used as part of a fashion editorial, all the lighting across the images should be similar so they sit well together in a story.
Think about your subject matter. If you are shooting a portrait of a musician who sings soulful, moody songs, then you might try lighting that is dark and moody, such as Rembrandt lighting.
What are you selling in the photograph? If a client is selling a product, you want to light the product to look its best, as well as the model.
Fashion and Lifestyle Photography is Dixie Dixon’s guide to becoming a stand-out fashion and lifestyle photographer, and succeeding in the commercial world. Dixie is a Nikon brand ambassador and highly successful photographer who loves to share her knowledge and experiences to help you find your vision and realise your potential.