Even before you start blogging it’s worth thinking for a moment about the type of blogger you’re going to be. Your motivations for blogging, and the style of blog that suits your creative type, will go a long way in determining the type of blog you may want to create.
It’s all about motivation
Why do you want to blog? Is it to tell the world about something you feel passionately about? To offer helpful tips? To build your personal ‘brand?’ To make money? To promote your business?
Here are the most common blog types. You may recognise yourself as being in one category, or overlapping more than one.
Do you have a burning interest in something specific—photography, family trees, cookery, anime, parenting…? Hobby bloggers are enthusiasts who love nothing better than to share and discuss with other like-minded individuals. Be careful though: it can be addictive, and for some hobby bloggers it turns into a career.
Are you an expert with knowledge to share? In the blogosphere, ‘authority’ status doesn’t come instantly, but if you are committed to staying at the forefront of your subject area, enjoy educating and informing others, and want to enhance your reputation or that of your company, then this may be you.
As it sounds, this type of blogger approaches it as a business. If you are looking to make money from your blogging, you are up against some tough competition—but that’s not to say it can’t be done! If you fall into this category, you’re likely to have a thick skin and a willingness to work hard.
Do you just want to share your life’s experiences with the world? Journal bloggers write about their lives—family, pets, travels, work, and the like. They blog simply for the fun of sharing and expressing themselves.
Do you enjoy writing? Then you’ll be happy writing blog posts. But blogging doesn’t have to be about the written word. Other people are more visual—they are inspired by images, photos, diagrams, video, and are better able to express themselves through visual media.
Or are you more of a speaker and listener? Aural types may be more at home producing an audio blog or regular podcasts.
The better you understand your blogger type the easier it will be to make the right choices in the setting up and planning stages. This, in turn, will increase your chances of building and sustaining a successful blog.
Blogging for Creatives is Robin Houghton’s step-by-step guide to everything you need to know about how to design and profit from a beautiful blog that people will want to return to again and again. With advice on which blogging platform to choose, essential tools and accessories, and how to take your blog to the next level, whether you’re looking to create a platform for your creative trade, an inspirational journal, or a hub for people with similar tastes and interests, learn how to benefit from being part of the blogosphere in this accessible, non-techie book.
Blogging for Creatives
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